The National Media and Infocommunications Authority (NMHH) is expanding its digital child-protection efforts with a series of animated shorts that highlight responsible online behaviour. This autumn, the ‘online heroes’ will appear on television, radio, and across digital platforms to explain how household digital rules and filtering software can help keep young people safe online, the authority said in a statement on Wednesday.
The campaign is coordinated by the NMHH’s Child Protection Internet Roundtable, a 21-member advisory board focused on helping families navigate the fast-changing media landscape. According to the authority, children often see the internet as their natural environment, yet may be unaware of the dangers it contains, making informed parental guidance essential.
To support this, the NMHH’s popular superhero family will return in new animated films, encouraging open communication between parents and children. The series stresses the growing importance of mindful device use at a time when artificial intelligence-driven cyber scams and the influence of social media are increasingly present in everyday life.
Beyond warning about online threats, the campaign also shows young users how they can benefit from digital opportunities while minimizing risks.
‘The digital safety of children is not just a technical matter, it is a shared family responsibility,’ Ákos Somogyi, chair of the Child Protection Internet Roundtable, said. He emphasized that household digital rules should focus on mutual agreement rather than strict prohibition, helping kids maintain a balance between online life and the real world.
If children are involved in creating these rules, Somogyi noted, they are more likely to participate responsibly and ask for help when needed.
As the holiday shopping season approaches—a peak period for cyber fraud—the online heroes also provide tips for recognizing suspicious webshops and phishing attempts. Children are encouraged to speak up when they encounter uncertain or unsafe situations online.
The campaign’s key guidelines and educational materials are available at onlinehosok.hu, while a promotional video can be viewed on YouTube.
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