Following the entertainment electronics exhibition held at the beginning of the year in Las Vegas, the BMW Group is introducing its new concept car, the BMW i Vision Dee, in Debrecen, Hungary. The BMW i Vision Dee will be on display for three days in front of the Modem Centre for Modern and Contemporary Arts, as announced during a press conference at the venue on Thursday.
Mayor of Debrecen László Papp stated that BMW is creating something entirely new in the world of automobiles, building upon traditions, just as Debrecen is embarking on a completely new path based on its own traditions. The mayor believes that with the decision to build the BMW plant in Debrecen, a new era has begun, and the name of one of the world’s most innovative automotive companies is now intertwined with that of Debrecen.
Papp highlighted that BMW’s presence offers perspective to the region’s young people, and the latest developments, such as the Neue Klasse models set to roll off the Debrecen plant’s production line in 2025, will feature the work of young people from Debrecen.
Communications Director of the BMW Group Debrecen Plant Réka Jenei pointed out that the BMW i Vision Circular,
a model made entirely from recycled materials and itself fully recyclable, was first introduced at the Campus Festival in Debrecen this summer.
She added that in 2025, the Debrecen plant will produce the Neue Klasse, which is a completely new electric platform. About the BMW i Vision Dee concept car, she explained that its name is derived from the initials of ‘digital emotional experience,’ signifying the closest connection ever between humans and cars. This futuristic mid-size sedan is designed with an extremely simplified design language.
The car’s digital features go far beyond current voice control and driver assistance systems. The BMW Head-Up display covers the entire windshield, introducing a new feature of the next generation of vehicles into the present. From 2025, this innovation will be available in the Neue Klasse model generation. Additionally, the BMW Group has further developed the revolutionary technology of the colour-changing body. After unveiling the black and white shades using E Ink technology a year ago in Las Vegas, the BMW i Vision Dee concept car’s body can now display up to 32 colours.
Director of the Modem Centre for Modern and Contemporary Arts Katalin Vizi noted that during the three-day presentation, visitors can explore the intersection of technology and the arts at Modem in the spirit of innovation and creativity. The programme not only showcases the latest BMW Vision model but also offers insights into how Hungary’s youngest museum institution operates, what lies within an art storage area, and the process of art restoration in the research room.
Sources: Hungarian Conservative/BMW Group/MTI