The 12th annual It’s Good to Be Good charity fundraising campaign, organized by the Hungarian public broadcasting company MTVA, kicked off last month. This year, President Katalin Novák is serving in the role of the chief patron of the campaign; the donations are going towards the Semmelweis Foundation. The Semmelweis Foundation, named after physician and scientist Ignaz Semmelweis, is aiding babies of preterm birth with their early development.
Since its launch on 16 October, a little more than a month ago, over 20,000 generous people have called or texted the 13–600 charity line, with one call or text costing 500 HUF ($1.45) each. With repeat donators,
the total amount of money raised by the charity line crossed the 18 million HUF ($52,000) mark over the weekend.
The campaign will culminate in an all-day telethon on Hungarian public television, with celebrity guests taking and soliciting the charity calls live on air. The show will be featuring celebrity performances as well.
The inaugural It’s Good to Be Good! campaign was held in 2012. Last year, it raised over 128 million HUF ($366,000), which was given to the Hungarian Federation of the Blind and Partially Sighted. The total amount raised by the 11 previous annual campaigns combined is over 2 billion HUF ($5.7 million), as pointed out by MTVA chief executive Dániel Pap at the press conference kicking off this year’s campaign. He went on to state that this initiative falls in line with their goal of providing moral and cultural education for the next generation, which they are pursuing with their year-round programming.