The Hungarian Fashion & Design Agency (MDDÜ) organized the Budapest Central European Fashion Week (BCEFW) for the 13th time from 22 to 28 January, featuring 29 fashion brands, including 10 regional designers presenting their latest collections.
During the weekend fashion shows, approximately three thousand attendees were recorded at the Museum of Fine Arts, while nearly a thousand people attended the Fashion Hub’s free programmes aimed at young individuals, as reported by MDDÜ on Tuesday. The event offered exhibitions, roundtable discussions, open workshops, shopping opportunities, musical programmes, and fashion shows for visitors to explore. Among the Hungarian designers, three recognized brands also contributed external programmes to the fashion week.
‘I had the opportunity to talk to professionals, domestic and international journalists, and buyers during BCEFW. They all highlighted the professionalism of the event, found the designers’ collections remarkable, and unanimously consider BCEFW as the most prestigious fashion event in the region,’ the statement quoted Zsófia Jakab, CEO of MDDÜ. She added that it is important feedback that many guests attended wearing clothing from Hungarian designers. ‘This shows that
there is an increasingly broad interest in Hungarian designers, including the younger generation,’
International professionals, as part of an organized tour, had the opportunity to familiarize themselves with Budapest’s cultural offerings. Representatives from Milan’s Spazio 38 showroom and the Polish Modivo, the Swiss Hay Hay brand, the owner of Athens’ Passion Alley boutique, as well as the founders of the White Milano trade show, attended the fashion shows, expressing interest in Hungarian brands. Editors from Czech and Polish Vogue, Serbian ELLE, American 10Magazine, and the international The Impression also came to Budapest, alongside online content creator Nina Suess and fashion photographer Patrick Domingo, who were seated among the audience.
Nearly twenty thousand viewers watched the live broadcasts of the fashion shows on Facebook, while the most popular video of the fashion week on TikTok exceeded 150,000 views.
Sources: Hungarian Conservative/MDDÜ/MTI