Chinese automaker BYD has recorded rapid growth in Europe in recent years and plans to further strengthen its position by launching several new models, introducing its ultra-fast electric vehicle charging technology, and bringing another automotive brand to the strategically important Hungarian market, country director Ádám Rényi-Vámos said.
According to BYD Hungary, the company sold 1,190 new vehicles in Hungary between January and April this year, giving it a 2.46 per cent market share in the passenger car and light commercial vehicle segment.
In the new energy vehicle (NEV) category—which includes electric and plug-in hybrid cars—the company achieved a 14 per cent market share. In the fully electric vehicle segment, BYD sold 790 cars, securing a 17.1 per cent market share and overtaking rival Tesla for first place this year.
The company’s most popular model in Hungary was the SEAL U DM-i plug-in hybrid SUV, with 248 units sold.
Sales increased by 80 per cent during the first four months of the year compared with the same period in 2025, which Rényi-Vámos attributed to the company’s strong product lineup consisting of eight electric and five plug-in hybrid models. He added that several additional models would be introduced later this year.
The country director also announced that another brand belonging to the manufacturer, Denso, will enter the Hungarian market this year.
Among the company’s plans for 2026 is the rollout of what it describes as the world’s most powerful mass-produced electric vehicle charger. The Flash charging system can reportedly charge an electric vehicle battery from 10 to 70 per cent in five minutes and from 10 to 97 per cent in nine minutes.
Initially, the superchargers will be available through the company’s dealership network.
Rényi-Vámos confirmed that BYD aims to expand its number of sales locations in Hungary from 15 in 2025 to 30 by the end of this year.
The company said its European dealership network exceeded 1,000 locations across 35 countries by the end of 2025, and it plans to double that number during 2026.
BYD’s automotive division entered the Hungarian passenger car market in the second half of 2023 with two dealer partners. The company had already been present in Hungary through its bus factory in Komárom and facilities in Páty and Fót, while construction of its European passenger car plant is currently underway in Szeged.
Last year, BYD relocated its European headquarters to Budapest, where its European research and development center will also operate. Globally, BYD Auto sold 4.6 million vehicles last year.
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