Hungary’s Day of Culture will be expanded into a week-long programme and receive a new, independent visual identity, meaning that cultural institutions across the Carpathian Basin will welcome visitors not only on 22 January, but throughout the entire week, State Secretary for Culture Magdolna Závogyán said at a press conference on Thursday at the Hungarian National Museum in Budapest.
Závogyán said that the Ministry of Culture and Innovation aims to bring together initiatives linked to Hungarian culture across the Carpathian Basin. As part of this effort, starting on 22 January 2026, the Week of Hungarian Culture will be introduced with its own distinct branding.
According to the state secretary, Hungarian culture conveys values, creates community, and helps define Hungarian identity in the world. For this reason, preserving and nurturing it is not only a matter of respecting the past, but also a guarantee of the nation’s future.
She added that the goal of developing the new visual identity is to strengthen national identity in Hungary, across the Carpathian Basin, and in the diaspora, as well as among all Hungarian communities for whom Hungarian culture and tradition remain important.
Hungary marks the Day of Culture on 22 January to commemorate the completion of Ferenc Kölcsey’s manuscript of the national anthem, the Hymn, in 1823. The day is widely observed as a celebration of Hungarian language, literature, music, the arts, and cultural heritage, with museums, theatres, libraries, and community institutions hosting special programmes nationwide.
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