Contrary to widespread fears, artificial intelligence (AI) is not eliminating jobs but rather creating more employment opportunities while transforming the nature of work. This is the key finding of PwC’s Global AI Jobs Barometer 2025, cited in a press release by PwC Hungary. The report reveals that in occupations most exposed to AI, job numbers grew by 38 per cent between 2019 and 2024.
The study analysed over 1 billion job postings and thousands of corporate financial records across six continents. Researchers found that industries most impacted by AI experienced revenue growth per employee at triple the rate (27 per cent) compared to less affected sectors (9 per cent). Additionally, roles requiring AI skills offered 56 per cent higher wages on average in 2024, often including salary premiums.
Since the widespread adoption of generative AI in 2022, productivity growth in high-usage sectors—such as financial services and software development—soared from 7 per cent in 2022 to 27 per cent in 2024. In contrast, less AI-exposed industries (eg, mining, hospitality) saw stagnant productivity (10 per cent in 2022, 9 per cent in 2024) and slower revenue growth.
The report highlights that skills required in AI-exposed roles are changing 66 per cent faster than before. Between 2019 and 2024, the share of degree-required positions declined from 66 per cent to 59 per cent in AI-augmented jobs and from 53 per cent to 44 per cent in AI-automated roles.
AI does not affect genders equally: in every country studied, more women work in AI-exposed roles, meaning that changing skill requirements may disproportionately pressure them.
Gyöngyi Gönczi, Head of HR and Organizational Development Consulting at PwC Hungary, emphasized that AI demands new skills and mindsets. Keeping pace with technological change requires systems that support continuous learning.
PwC advises companies to build trust in AI, using it not just for efficiency but as a growth strategy. Investing in employees’ AI-related skills is crucial for long-term success.
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