Activists of the UK-based Women’s Safety Initiative (WSI) protested abuse against women committed by migrants, dressing up as the viral right-wing meme Amelia on Saturday, 7 February, in London. ‘We’re fed up with the safety of women and girls being sacrificed for the comfort of migrant men,’ the advocacy movement wrote in a post on X, sharing a photo of the protest in front of the statue of Millicent Fawcett in Parliament Square, Westminster.
‘WE ARE ALL AMELIA!’ they declared, adding that ‘the movement has just begun.’ In photos and videos shared by the organization, nine women can be seen dressed as the purple-haired goth e-girl Amelia, who became a viral meme within right-wing internet culture at the beginning of 2026. The participants held signs highlighting crime data related to migrants in the United Kingdom and advocating deportations. ‘Foreign citizens are 3.5x more likely to be arrested for sex crimes,’ one sign reads, while another states ‘mass migration = mass risk for women’.
‘AMELIA SAYS NO TO MASS MIGRATION,’ WSI wrote in another post on X. Amelia is the main antagonist of a so-called ‘extremist prevention’ online game launched by Hull City Council as part of a broader attempt by the British Labour government to portray basic right-wing talking points on immigration as radical and dangerous.
However, the game’s creators made a significant miscalculation by designing Amelia as an archetype widely popular in global meme culture among young people: the goth girl. As soon as the game escaped its intended ‘educational’ environment, right-wing social media adopted the character. Timelines quickly filled with Amelia fan art, edits, and screenshots. Rather than being perceived as a ‘dangerous nationalist extremist’, as intended by the creators, she became an ironic hero—a mascot for resistance to the very ideas the game sought to promote.
Now, barely a month after her emergence, Amelia has become one of the most widely discussed memes in both the United Kingdom and the broader Western online sphere. It has grown so powerful that even the mainstream media cannot ignore it anymore, prompting The Guardian to publish an absurd smear article about an online, non-existent character.
The protest organized by WSI is the first instance of Amelia ‘escaping’ virtual reality and increasingly becoming a symbol of right-wing resistance in the United Kingdom, where Keir Starmer’s government has placed significant effort into silencing and censoring anti-immigration and patriotic voices online.
The initiative itself is a recently founded grassroots advocacy movement launched in mid-April 2025, focusing on the direct consequences of immigration for the safety of women and girls. WSI rapidly gained visibility through appearances on right-leaning outlets such as GB News and through viral social media mobilization, as demonstrated by the Amelia protest. Its stated mission is to ‘expose the dangers of uncontrolled immigration, put women and girls first, advocate for victims, and demand real solutions.’
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