The new Hungarian owners aim to protect their users by already having local customer service in place for the Jófogás, Vatera.hu, Használtautó.hu, and Ingatlan.com marketplaces. They plan to compete with global players with world-class operations driven by a local touch and understanding of the market. The Ingatlan.com portfolio also includes Money.hu, a site that compares banking, financial, and insurance products, which complements the marketplaces.

Previously, there were discussions of buying out the airport with the participation of Hungarian private investors and major corporations, but despite reportedly advanced negotiations, the transaction was postponed in 2021 citing unfavourable Hungarian and international financial conditions.