Hungarian Conservative

According to the joint statement of the two companies released on Tuesday, Hungarian Cerbona has acquired the trademarks of Boci, Melba, and Párizsi kocka. The transaction will be finalized on 22 May 2024; until then, Nestlé will continue to manufacture the products to ensure the continuity of supply.

Regarding their first product, beer mash granola, the founder and chief executive of the upcycling enterprise Ételmentő explained that beer mash, a by-product of brewing, was traditionally used as animal feed, and today it is sometimes discarded. However, the company she founded transforms it into a breakfast cereal rich in fibre, protein, and vitamin B.