Hungarian Conservative

According to the joint statement of the two companies released on Tuesday, Hungarian Cerbona has acquired the trademarks of Boci, Melba, and Párizsi kocka. The transaction will be finalized on 22 May 2024; until then, Nestlé will continue to manufacture the products to ensure the continuity of supply.

According to a recent survey, half of Hungarian consumers find it important for the product to be of Hungarian origin or to have Hungarian ingredients, but only one in ten consumers considers it important for the brand or retailer to be domestic.

Borsodi Brewery is targeting consumers least affected by last year’s crisis with a premium product: it was announced that starting from February, Borsodi will distribute one of the world’s most renowned beer brands, Coors, in Hungary.

The organisation is doing everything to bring Pepsi back home. Balogh stated that the newly inaugurated Szentkirályi PET bottling line is capable of creating Pepsi products, but further investments are needed, such as establishing a water purification base and a syrup kitchen.