Salvaging Food to Protect the Planet: A Hungarian Business Advocating the Upcycling Revolution

Regarding their first product, beer mash granola, the founder and chief executive of the upcycling enterprise Ételmentő explained that beer mash, a by-product of brewing, was traditionally used as animal feed, and today it is sometimes discarded. However, the company she founded transforms it into a breakfast cereal rich in fibre, protein, and vitamin B.